When creating the newspaper, I was guided primarily by consistency in design - the main colors are those from the Plastica brand book. I also used the font in which all company materials are made, so as not to create anything different, but to build a consistently graphically coherent image of the Plastica Company. In addition to ensuring a uniform design line, I try to make each edition of the newspaper very attractive and aesthetic, which has a positive impact on contact with the recipient. The newspaper was established in 2020 and is still published today.